Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-settings.php on line 472 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-settings.php on line 487 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-settings.php on line 494 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-settings.php on line 530 Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 594 Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 594 Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 594 Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 594 Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 611 Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 705 Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 705 Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 705 Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 705 Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /storage/content/06/171106/emerge.se/public_html/wp-includes/classes.php on line 728 Strict Standards: Redefining already defined constructor for class wpdb in /storage/content/06/171106/emerge.se/public_html/wp-includes/wp-db.php on line 306 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-includes/cache.php on line 103 Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /storage/content/06/171106/emerge.se/public_html/wp-includes/cache.php on line 425 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-includes/query.php on line 21 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/06/171106/emerge.se/public_html/wp-includes/theme.php on line 623 Strict Standards: Redefining already defined constructor for class WP_Dependencies in /storage/content/06/171106/emerge.se/public_html/wp-includes/class.wp-dependencies.php on line 15 Har Google förändrat världen? 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Konsulterna borta på inUse har på sin blogg grävt fram en intressant undersökning från det engelska eyetrackingföretaget Think Eyetracking. Studien baserar sig på två separata undersökningar gjorda på Googles resultatsidor - en år 2005 och en från i år, 2008.

Eyetracking Google år 2005 jämfört med 2008

Eyetracking Google år 2005 jämfört med 2008

Bilderna visar ögonrörelserna på ett antal testpersoner som använder Google. Vi kan tydligt se att användarna fokuserar på de 5 översta träffarna i den organiska träfflistan med tyngd på de 3 översta. De sponsrade länkarna förbisågs enligt studien men detta kan givetvis bero på sökningens natur eller att det saknas relevant Adwordsannonsering på de aktuella sökkriterierna.

Hur som helst är det uppenbart att vi använder Google annorlunda och blivit mer effektiva i vårt sökande. Det på måfå fladdrande sökandet har övergått till en stark medvetenhet om vad som är relevant, vad som är annonser och hur sökresultatet presenteras. Därmed inte sagt att vi skriver in mer korrekta och relevanta sökord…
Studien styrker även andra undersökningar kring hur antalet klick fördelas på en resultasida i en sökmotor. De första 3 träffarna får mellan 60% till 80% av alla klick.

Även MSN och Yahoo uppvisar snarlika resultat.

Eyetracking jämförelse mellan Google, MSN och Yahoo

Eyetracking jämförelse mellan Google, MSN och Yahoo

Relaterat onödigt vetande:
Eyetracking - Ögonrörelsestudie; används för att mäta aktivitet och fokus på en webbplats.
SERP - Search Engine Result Page; sökresultatsidan helt enkelt. Används: “Har du sett serp’en på…”
Google Golden Triangle - Den så kallade gyllene triangel som uppstår vid användningstester av Google; den triangel som formas i eyetrackingstudien ovan samt i klickfördelning. Närmare 90% av klicken sker inom triangeln! Läs mer på Enquiro.

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